|Articles|May 15, 2002

BioPharm International

  • BioPharm International-06-01-2002
  • Volume 15
  • Issue 6

Targeted Biomarketing: Helping Biotech Businesses Grow

Author(s)Eric DeRitis

by Eric DeRitis, Real PR Network Communicating presents an image of openness, engendering trust; when you don't communicate, people soon think the worst. Biopharmaceutical companies frequently ignore corporate marketing until too late in the game: Public relations should start at inception to help companies start out correctly.
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Articles in this issue

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Negotiating and Structuring Strategic Alliances

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Finding Funding in Biotechnology: Keeping the Companies Alive

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Biotechnology Patent Holders Beware! A Supreme Court Ruling may Significantly Reduce the Value of Your Patent Portfolio

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Guest Editorial: Enabling Collaboration in the Pharmaceutical Industry

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Stem Cells and Xenotransplantation: Ethics, Patents, and Politics

over 23 years ago

Unlocking the Value of R&D: Managing the Risks

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Viewpoint: United Kingdom highlights biomanufacturing capabilities

over 23 years ago

Creating Effective Biopharmaceutical QA/QC Organizations: Your People are the Key

over 23 years ago

Inside Washington: Safety, Risk, and Biotechnology Regulation

over 23 years ago

Criminal Penalties for Theft of Biological Material

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